Giving Tuesday is just around the corner and whether this is a huge campaign for your nonprofit or just one small part of your overall fundraising, it’s important to plan for it. You’ll be dedicating time and resources to the day. That means, we want to make sure you have all the information you need to have as successful a Giving Tuesday as possible.
There is a lot of great advice on Giving Tuesday out there and I’m not one to reinvent the wheel, but when I looked into this topic, I found there were five crucial questions we need to consider.
Here’s what you can expect to take away from this episode…
⦿ How timing influences the success of Giving Tuesday campaigns
⦿ How default donations can help or hinder Giving Tuesday success
⦿ How to retain new donors acquired during Giving Tuesday
SNEAK PEEK AT THE EPISODE…
⦿ [2:45] Does the timing of social media and email asks matter? In other words, are there certain times you should post about Giving Tuesday or certain times you should send your emails?
⦿ [6:30] Another question is, what should nonprofits be posting? Should posts and emails be inspiring and full of hope? Or should they instill feelings of guilt or anger?
⦿ [9:45] How should the donation page be structured to encourage giving? Should you ask for a suggested donation amount?
⦿ [14:04] How can nonprofits retain Giving Tuesday donors?
⦿ [18:35] What should you do if your Giving Tuesday campaign flops? What if you set a high goal and completely miss the mark?
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LINKS MENTIONED IN THIS EPISODE:
⦿ Article: Don’t wait! How timing affects coordination of crowdfunding donations
⦿ Episode 4: Are positive or negative appeals more effective at raising money?
⦿ Article: Doing good by doing nothing? The role of social norms in explaining default effects in altruistic contexts
⦿ Article: The role you play, the life you have: Donor retention in online charitable crowdfunding platform
⦿ Episode 8: How to retain #GivingTuesday and other crowdfunding donors
⦿ Episode 10: Ten nonprofit myths busted through science